About Us

Our Vision

Exploring the worlds of fashion + culture + inspiration, The Cool Hour is an international online destination for the creative cool. We are a new creative collective based out of Pakistan that is independently run, on a pursuit to find what’s next for the 21st century girl and boy.

Our Mission

We feature the latest in lookbooks, collections and trends, as well as surface underground and yet-to-be-known brands and designers from around the world. Our curated shopping selection is a collection of new season pieces from some our favorite designers and brands.

Who We Are

Tajj Collection is a contemporary clothing brand known for its trend-driven styles with affordable prices.
Drawing inspiration from the latest trends, from street style to runway